Adwords - Ad Writing : Areas To Consider

1. English Versions - Even though English is the most common language used .. we still need consider that each country have different ways in using the words . Its important to know your target markets country so that you can adjust to the way they communicate.
2. Generic words - In choosing your keyword avoid using Generic terms and single word because it usually bring so many competitor clicks, compulsive clicks, untargeted prospects and fraudulent clicks that it is hard to justify buying them.
3. Avoid stiff competition on keywords - It doesn't mean that the higher the bid the better.
   It doesn't mean that a competitor bids on a term it does not mean that there is traffic or that the term is commercially viable, but competitors can help give you many keyword and content ideas.