Friday, December 5, 2008

Keyword Tool Limitations Revealed

I was doing a research on the different Keyword Research Tool and found out that no matter how advance the software or tool ...it will always have its limitation. Limitation that we need to be aware for us to avoid misjudgment and miscalculation in optimizing our websites.



  1. The data presented (search volume and etc) are based on the past records. Therefore it will not give you guarantee that the certain keyword will still work in the near future.
  2. The records will not show the researcher the actual traffic the specific keyword can generate since the traffic will depend on the SEO and PPC optimization, competition and your marketing strategy is.
  3. The tool cannot give you the stats on how profitable your keyword is on how many customers are willing to buy your product or subscribe to your services.
  4. The data is only based on the GOOGLE's market some of the products and services will have better conversion in the other competitors.
  5. There are some areas we need to consider like:
  • Specific Target Market
  • May Exceed your daily budget but will not appear for every search
  • Adwords Impressions include the search network but the keyword tool restricts to Google only.


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